MUSEUM TOWN

Once a flourishing textile mill town, the closing of the factories in North Adams, Massachusetts in the 1980s cast the community into becoming one of many post-industrial ghost towns scattered throughout the country. Established in 1999, the Massachusetts Museum of Contemporary Art (MASS MoCA) aimed to change that definition, taking over an abandoned factory building complex and rebuilding it into what would become the largest center for contemporary art in the world. Telling the story of a one-of-a-kind institution and the ways in which it aided North Adams’s economic rebirth, MUSEUM TOWN is the remarkable story of the power that art and culture has to revitalize a community.